Before we get onto adding in Plugins and your chosen theme, we need to do a little preparation. This preparation will improve your chances of a positive outcome for your website and business on the web that will lead to success.
One of the important aspects of site preparation is to understand the WHY for the site. This provides the destination for the roadmap that will be the WAY you get there. The destination is also the aim of the website, whether that be to have your voice commenting on your chosen topic via a blog or creating a site that supports your business. This must be central to all that you do on your website and how it is built.
The example website I am going to create is ‘Go WordPress’ and is a website for people who would like to have hand crafted posters. The outcome of the site is for people to come to the website and buy the hand crafted posters for a specific purpose. The topics or purpose that may be covered are enlightenment, positive saying, famous quotes, almost anything in a particular style.
“Content is where I expect much of the real money will be made on the Internet” -Bill Gates, 1996
A site lives or dies due to its content. It is the heart of any website. It allows users and search engines know what the site is about. It is import to get it right.
So what is content?
Content is the words, images, and video information on your website that either tells users who you are and what your products are about. It is basically the information that you would put in a traditional shop front, what you would tell your customers face to face or any other publications you may have like catalogues, brochures etc.
If you are building a blog then it is the information you are writing about. The core topic or topics that you would like to impart knowledge on.
Content also informs the navigation of the website and how the different parts interact with one another. Some sections of the website that will be required are:
- About the company – builds towards credibility and authenticity.
- What the actual products are – the eCommerce part of the site
- How to contact the company – the contact page details
- Any reviews of the products or how to use them –the blog section
- How they can pay – eCommerce information
- Returns policy – eCommerce information
- Privacy – legal stuff about cookies and keeping users information
The content also impacts on what type of plugins that you will use. From a coming soon plugin through to Galleries, SEO and Security, these are all impacted by the content you intend to put on your website.
Econsultancy has a great Periodic Table of Content to show the different types of content you can create for your website. This is to show you that you are not just limited to text, and how all the content is part of what you have as a strategy. It lists a seven part guide as well.
The Periodic Table of Content Marketing, by Chris Lake.
But what about Social Media?
Social Media also forms part of your strategy to get your content out on the Internet. Adding social media icons and links to you pages, products and posts is one important step in getting your business out there. You can also put social feeds into your website. These are all controlled by plugins that you choose to use in your website.
The Social Media Platforms you use, depends on your clients as well. It is no use using say Twitter as your social media platform if all your clients or potential clients use Instagram.
You can download our check-list which has the major steps involved in building a WordPress website.
- The Lemon Stand Blog – Types of Content for eCommerce gives a comprehensive look at the different types of content used in eCommerce.
- BrainSINS Blog – Guide for content marketing for eCommerce also mentions the Econsultancy Periodic Table of Content as well as links to other ideas.
Take some time to work out what you WordPress website is going to be about. Read the mentioned articles to get a better idea of what type of content you would like to publish on the website. Once you have a better idea of what your site is going to do start researching the various pieces of content you will need for the website, use the first part of the checklist to inform what you will be required to do in preparation for creating your website.
Make a list of what type of plugins you may want to use as there are many plugins that do the same thing and we will next look at how to choose a plugin.